An exclusive 8-week mentorship program, where you’ll grow your social media, build a premium personal brand, and unlock collaborations with global brands — with direct guidance from Anastasia and industry experts
ERMA Mentoring Club
The Private Members Club for
Ambitious Creators & Entrepreneurs
Ambitious Creators & Entrepreneurs
Value networking and insider connections in fashion, beauty, and lifestyle
Want to start or grow paid collaborations with premium brands
are ready to show up with confidence and authenticity across digital platforms and real life
Want to grow their audience on Instagram or TikTok strategically, not randomly
Dream of building a recognisable personal brand that attracts opportunities
If you’ve been posting without results, unsure how to position yourself, or dreaming of stepping into the industry with confidence — this program is your fast track
this program is your fast track
This program is for ambitious women who
Her authentic content quickly stood out and she became viral on Instagram with a Reel that hit 400,000 views and brought in over 2,500 new followers. Soon after, Elena turned her content into a growth engine — growing her audience to over 5,000 followers and building a highly engaged community in her niche.
[tech]
Starting with just 80 followers and zero knowledge about social media, Elena joined our mentoring program where we helped her build a clear content strategy around coding and launch her own video series.
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Elena
One viral Reel alone brought in 10,000 new followers. From there, Maria began landing major collaborations with Valentino, Marc Jacobs, Armani, and many more. She was also invited to attend events with leading beauty brands including Clinique, GHD, CeraVe — cementing her position in the fashion and beauty space.
[beauty]
Starting with just 1,200 followers and no clear direction, Maria joined our mentoring program where we helped her grow her profile to over 20,000 followers.
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Maria
As a result, she grew her audience to 132,000 followers, collaborated with international brands like COS, The Frankie Shop, Gia Studios, and Source Unknown, and was invited as a guest to London Fashion Week.
Thanks to this support and her persistence, Valeria began to see real growth, her posts reached wider audiences, and her profile started to attract the attention of fashion brands.
Through mentorship, we worked on building the right positioning, creating formats that highlighted her unique style, and developing consistency in her content. Together, we set clear goals, adjusted her strategy step by step, and made sure she stayed motivated and accountable throughout the process.
[fashion]
When Valeria started her journey, she had just 2,000 followers and felt that growing her blog beyond friends and acquaintances was almost impossible.
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Valeria
Graduated from:
instagram
About Anastasia
Istituto Marangoni
Founder of:
ERMAAGAIN Agency & Education
Attended:
London Fashion Week and Paris Fashion Week
Mentored:
100+ people build and monetize their personal brands
Collaborated with:
AllSaints, Creed, Space NK, Marc Jacobs, YSL Beauty, Jo Malone, Axel Arigato, L’Oréal and more
Anastasia is the founder of the ERMA Mentoring Club — an exclusive space for ambitious women ready to grow, monetise, and elevate their personal brands.
Graduating from Istituto Marangoni in Fashion Business, Communication & Media, she quickly became a sought-after digital strategist, collaborating with world-class brands including Golden Goose, ASOS, YSL Beauty, Space NK, Penhaligon’s and more. Her work and influence have taken her to the front rows of London Fashion Week and Paris Fashion Week, connecting her with industry leaders and global creatives.
Over the years, she has personally guided 100+ creators and entrepreneurs to not only grow their online platforms, but to build magnetic, authority-driven personal brands that attract opportunities, collaborations, and sustainable income.
The ERMA Mentoring Club is where her insider knowledge, creative direction, and powerful network come together — giving members access to strategies and connections usually reserved for industry insiders.
Graduating from Istituto Marangoni in Fashion Business, Communication & Media, she quickly became a sought-after digital strategist, collaborating with world-class brands including Golden Goose, ASOS, YSL Beauty, Space NK, Penhaligon’s and more. Her work and influence have taken her to the front rows of London Fashion Week and Paris Fashion Week, connecting her with industry leaders and global creatives.
Over the years, she has personally guided 100+ creators and entrepreneurs to not only grow their online platforms, but to build magnetic, authority-driven personal brands that attract opportunities, collaborations, and sustainable income.
The ERMA Mentoring Club is where her insider knowledge, creative direction, and powerful network come together — giving members access to strategies and connections usually reserved for industry insiders.
About Anastasia
Program Structure
Part 7
Style & Aesthetic with Valeria Soba
Part 6
Fashion Weeks — Inside & Out
Part 5
Making Your Content
Pay the Bills
Pay the Bills
Part 4
From Zero to Hero:
Grow Your Audience Fast
Grow Your Audience Fast
Part 3
Content Creation Essentials: Filming, Editing & Storytelling
Part 2
Stand Out Online: Building
a Unique & Attractive Profile
a Unique & Attractive Profile
Part 1
The Mental Foundation
of a Creator
of a Creator
- Setting personal goals for the programme
- Overcoming fears & building unshakable confidence
- Why a strong personal brand is your most valuable asset
- The “Fake it ’til you make it” approach — and how to use it strategically
Guest Lecture: Lolita Mas (Dior Beauty, Sporty & Rich, Rixo, JW Anderson)
The Mental Foundation
of a Creator
of a Creator
- Analysing niches & finding yours
- Making your profile unforgettable (username, bio, highlights, posts, captions)
- Visual branding: creating a recognisable aesthetic
- First impressions that hook followers instantly
Stand Out Online: Building
a Unique & Attractive Profile
a Unique & Attractive Profile
- Starter pack: tools & equipment you actually need
- Filming at home and on the go
- Storytelling: videos & voiceovers that keep viewers watching
- Editing: technical side (apps & workflow)
- Editing: creative side (music, fonts, subtitles)
Content Creation Essentials:
Filming, Editing & Storytelling
Filming, Editing & Storytelling
- Time management for creators: planning & optimising content
- Fast-growth strategies tailored to your niche
- Student case studies: proven methods that delivered results
From Zero to Hero:
Grow Your Audience Fast
Grow Your Audience Fast
- UGC: portfolio creation, finding clients, managing workflow
- Collaborating with brands: gifted & paid opportunities + rates table
- Business communication & legal toolkit (media kit, contracts, invoices, negotiation)
- PR & Talent agencies: how to work with them
- Networking: establishing a strong market presence
Guest Lecture: Jay Tagle — insights from a former talent agent
Guest Lecture: Kristina Krechina — earning £4K+ per month with UGC
Guest Lecture: Lina Shermina — building relationships with PR professionals
Making Your Content
Pay the Bills
Pay the Bills
- How to secure invitations + ready-to-use email templates & contact lists
- How to network at Fashion Weeks and turn contacts into collaborations
Guest Lecture: Roel Rebello — from press trips to high-profile campaigns
Fashion Weeks — Inside & Out
- Timeless styling rules & attention to detail
- Psychology of choices in building your visual identity
- When to follow trends — and when to lead them
Style & Aesthetic with Valeria Soba
Guest Speaker
ERMA
Mentoring Club
Mentoring Club
NAME:
ROLE:
Lecture Focus:
Gia Lupey
model
- Leverage influencer marketing to support a modeling career
- Insights from walking major fashion shows
- Compare influencer markets in the US and UK
ERMA
Mentoring Club
Mentoring Club
NAME:
ROLE:
Lecture Focus:
Dana
fashion influencer
- Balance a full-time job with content creation
- Collaborate with leading fashion brands
- Navigate motherhood while growing as an influencer
ERMA
Mentoring Club
Mentoring Club
NAME:
ROLE:
Lecture Focus:
Roel Rebello
Creative Director
- Create professional, on-camera content that commands attention
- Understand what brands look for in campaigns
- Elevate your work through creative direction that delivers results
ERMA
Mentoring Club
Mentoring Club
NAME:
ROLE:
Lecture Focus:
Lina Shermina
PR Manager
- Build lasting relationships with PR professionals
- Secure ongoing brand collaborations
- Pitch yourself as the go-to influencer for premium partnerships
ERMA
Mentoring Club
Mentoring Club
NAME:
ROLE:
Lecture Focus:
Jay Tagle
Stylist
- Position yourself for brand and agency success
- Understand the selection process from the inside
- Navigate the industry with confidence and strategy
ERMA
Mentoring Club
Mentoring Club
NAME:
ROLE:
Lecture Focus:
Kristina Krechina
UGC Creator
- Build a strong UGC portfolio that brands can’t ignore
- Secure high-paying clients consistently
- Monetise through UGC collaborations without a big following
ERMA
Mentoring Club
Mentoring Club
NAME:
ROLE:
Lecture Focus:
Lolita Mas
Creative Consultant
- Landing collaborations with your dream brands
- Positioning yourself for long-term success
- Balancing a motherhood with an influencer career
ERMA
Mentoring Club
Mentoring Club
NAME:
ROLE:
Lecture Focus:
Valeria Soba
Fashion consultant
- Main Rules of Styling
- Attention to Details
- Psychology of Choices
- Importance of Trends
Events & Collaborations
@Clinique
@CeraVe
@Caudalie
@Dr.Jart
@L’Oreal
@La Roche Posay
Practice
Reviews
Packages
Full access to all lectures & materials
(33 modules)
(33 modules)
homework review personally by Anastasia
weekly group calls
weekly group calls
1-hour private consultation with Anastasia + prepared personal strategy
Access to the members chat
Access to the general community chat with members from all programs + Offline
Essential Membership
Soft Launch Mode
Full access to all lectures & materials
(33 modules)
(33 modules)
homework review personally by Anastasia
weekly group calls
weekly group calls
1-hour private consultation with Anastasia + prepared personal strategy
Access to the members chat
Access to the general community chat with members from all programs + Offline
Introductions to PR agencies for premium exposure
Exclusive welcoming offline brunch with a brand sponsor
Invitations to brand events for top-performing members
Guaranteed collaborations with global brands
Offline workshop on content creation
Offline graduation party in London
Premium Membership
Main Character Energy
How long is the program?
The program lasts 8 weeks. You get lifetime access to all lectures, materials, and future updates.
Can I join from another country?
Yes — we have students from all over the world.
Is this for beginners or advanced creators?
Both. Beginners get a clear roadmap from scratch, while experienced creators refine their strategy, positioning, and monetisation methods.
Do I need to live in London?
No. The Soft Launch Mode package is 100% online and available worldwide. The Main Character Energy package includes exclusive offline London events for those who can attend.
Will I need expensive equipment to create content?
No. We teach you how to produce premium-looking content with just your phone — and how to upgrade when it makes sense.
How quickly will I see results?
Many students see changes in engagement, growth, and opportunities within the first few weeks — especially if they actively apply the strategies.
I have a full-time job. Will I have time for this?
Yes. The programme is designed to fit around your schedule. Weekly calls are recorded, and you can complete tasks at your own pace.
Do I need to be in the fashion or beauty industry to join?
Not at all. While many of our students are in fashion, beauty, and lifestyle, the strategies work for any niche where a personal brand and content creation are important.
How is this different from other social media courses?
ERMA Mentoring Club is not just a course — it’s a private members club with live guidance, real industry connections, offline events, and brand collaborations. It combines strategy, community, and access you won’t find elsewhere.
FAQ
